Have you seen the new eBay commercial about the guy and his ink pen?
Apparently eBay is trying to reinvent itself – less of a used goods auction site, more of a shiny new things marketplace – with an advertising campaign that makes fun of, among other "old" things, ink pens and the people who use them.
The company recently began running a TV commercial called "Left Out" in which a guy named Pete shows up to a company meeting with, gasp, a pen and notepad instead of a tablet computer. When the boss asks Pete if he forgot his device, a woman at the table mocks him by saying, "Me Pete! Me use pen!"