Newell Rubbermaid has announced the latest innovation from Sharpie, the largest writing brand in the US that indicates that the simple pencil is evolving. The introduction of liquid graphite technology will mean that broken leads and dull points will be consigned to history.
The Sharpie Liquid Pencil produces a line comparable to the traditional No.2 or HB and writes smoothly like a pen but is erasable for up to three days before becoming more permanent. As the graphite is liquid, there is no lead to break so no need to sharpen and the writing will not smudge or smear.
Sally Grimes, Vice President of Marketing for Newell Rubbermaid's Markers, Highlighters, Art & Organization global business unit says "It solves the No. 1 consumer dissatisfaction with mechanical pencils – breaking leads – while also giving users the added confidence of stronger, darker lines that stand the test of time, plus the ability to erase and edit as they go."
The new pencils are expected to hit the market in early September