All you have to do is go to Pilot's Facebook page and name your Valentine. Pilot will hand-write the person a personalized 'heart' message and post it for him or her to see. You can also submit a name via Twitter or Instagram.
During the day, Pilot will hold hourly drawings from among those who submitted names. Winners get free Pilot pens!
To get in on the love, visit Pilot on Facebook, or send a tweet or Instagram to #PilotLoveGuru or @PilotPenUSA.