So the Sharpie brand seems to have completely abandoned its social media accounts.
Arik Hanson at Business2Community.com made that interesting catch recently, writing that he discovered it while doing some research for a client.
When I first saw his article, I thought it might just be a mistake. Surely a huge brand like Sharpie would not just stop interacting with all the people who love using their products.
But after a little poking around, it became clear that he was right. The last updates on Sharpie's social media accounts were:
These were significant accounts, too. For example, Sharpie had been on Twitter since 2008, had sent nearly 12,000 tweets and had 188,000 followers.
There's no indication on any of them that Sharpie planned to stop using social media. They just...end. It's almost a little eerie. Continue reading