Parker has just released a new line of ink pens that it describes as an “innovative new writing system” that will “revolutionize the look and feel of putting pen to paper.”
The upshot is that the new Parker Ingenuity uses a metallic hood and flexibile polypropylene tip to approximate the easy glide and varying lines of a fountain pen, but has a disposable tip/ink cartridge that can be replaced as easily as a rollerball or gel pen refill.
Parker is calling it 5th Technology, combining “the classic beauty of the fountain pen, the smoothness and precision of the rollerball, the ease and longevity of the ball point pen and the smudge-free, fluid experience of the porous point.” Read More –>
• Look for more youth-oriented marketing from Sharpie in the months to come, according to the New York Times.
Directed at teenagers, the campaign also includes new print, TV, Internet and cinema advertising, extensive use of social media, and new packaging, markers and colors.
Apparently, Sanford, maker of the ubiquitous permanent marker, feels that it has been aiming ad messages at adults, even though teens are the ones who get the most use out of Sharpies. So, now the ad focus is going to shift to young people and the creative ways they use the popular markers, the Times reports. Read More –>